‘Everybody Active’ is a digital self-care solution based on a sophisticated CBT-led (cognitive behaviour therapy) technology, which also runs the digital health platform ‘My Health Tools‘.
Over £750k has been invested in this digital self-care approach by Kirklees’ Council Public Health department, a number of CCGs, plus mental health and primary care partners – with great success – and the technology is now available to other public sector partners.
Everybody Active focuses on encouraging physical activity via a suite of digital tools. Based on the ‘Stages of Change Assessment’ the platform offers a personalised approach to physical activity, which can be shared (or not) with the user’s nominated friends and ‘circle of support’.
People who are active and undertake regular physical activity are less at risk of developing complex health conditions, such as Type 2 diabetes, heart disease, stroke and depression. Locally this means a reduction to early mortality rates and a reduced financial burden to the NHS and other local health and care services.
For local authorities, the cost of inactivity on average is £18 million per 100,000 people per year. These costs come from the direct impact inactivity has to increased likeliness of both physical and mental ill-health, and the associated costs this has on public health services. These drivers have led Kirklees Council to invest in and develop ‘Everybody Active’, to give 24-hour/7-day-a-week digital support to help residents change behaviour and improve levels of physical activity.
Everybody Active offers a range of multi-media content from trusted sources which is personalised based on the user’s assessments. The user sets targets and challenges they face around their activity levels and a pro-active personalised programme is then presented which safely encourages, and continues to prompt and promote, appropriate steps to help them achieve their activity aims.